Your Premier Dealer for Skid Steers, Tractors & More

M7 Equipment was born out of a simple frustration — the kind that many of you have probably experienced. After years working in land management, heavy equipment, and property development, I kept running into the same problem: finding reliable tools was harder than it should be. Either the equipment didn’t hold up, the service was spotty, or the price didn’t make sense. I realized there had to be a better way — and if I couldn’t find it, I’d build it.

That’s how M7 Equipment started: with a vision to bring honesty, dependability, and real value back into the equipment world. No fluff. No pressure. Just solid tools and people who care about getting the job done right.

Our Philosophy: People First, Always

From day one, I knew this business would only succeed if we treated people the way we’d want to be treated — with respect, transparency, and real attention to their needs. That means no upselling. No shortcuts. Just honest advice and equipment that works as hard as you do.

We focus on curated brands — ones that we’ve tested, trusted, and used ourselves. Every product on our lot is there for a reason, and our goal is to match the right tool to the right task, whether you’re a seasoned contractor, a weekend farmer, or someone tackling a big DIY project for the first time.

Rooted in Community

We’re proud to call Lenoir, North Carolina our home. This town — and the hardworking folks in it — reflect everything we believe in: grit, craftsmanship, and doing right by your neighbors. A lot of our customers aren’t just clients — they’re friends, family, and people we’ve known for years. That sense of community drives us to go the extra mile, every single day.

We’re not a faceless brand. When you call, you talk to a real person who knows your name and understands your job. When you visit our lot, you’re not just browsing — you’re getting expert help from someone who’s been where you are and knows what you need.

The Road Ahead

We’ve come a long way since opening our doors — and we’re just getting started. As we grow, we’re expanding our inventory, improving our services, and building new partnerships to serve you better. But no matter how big we get, we’ll never lose sight of what matters most: serving our customers with honesty, quality, and heart.

If you’ve supported M7 Equipment in any way — by stopping by, sharing our name, or trusting us with your business — thank you. You’re part of something we’re incredibly proud of.